Every now and then there is a popular launch in the world of online marketing, network marketing, and affiliate marketing. It can get very competitive. It can also get chaotic. You never really know who is trying to make a quick dollar or who is actually focused on bringing the most value to his or her customers. On that note, value can have a completely different meaning to many people. A necessary investigation of the term ‘value’ should prove beneficial to the market.
One definition of value is the monetary worth of something. All consumers want the best bang for their buck. That is really the best way to put it. Marketers have to find a way to make an irresistible offer to their customers. What are the best ways to overwhelm the prospects with beneficial value? A trending way to create a win-win deal is to create a highly appealing bonus package.
Some entrepreneurs would go as far as to stack the value of the exclusive bonus to the point where it is higher than the true value of the promoted product or service. How far is too much? Is there such thing as excessive bonuses? Well, most people believe that there should be no limit on the happiness and satisfaction of the customer. Ecstatic customers are the most loyal customers.
To me nothing can replace great quality customer service in addition to an elite product. But there is nothing wrong with adding incentives and features that your client would enjoy. The most tangible and eye-catching type of bonuses are usually electronic gadgets. People love laptops, tablets, Apple products, Kindles, and even steak-knives. Why not add a special treat? People love to give and receive modern technology as gifts. It’s the ultimate win-win situation.
Not all online business owners can afford to add merchandise to their special offers. Not all successful internet marketers have the time to go through the process of checking customers, ledgers, and ordering the bonus merchandise prior to ensuring proper delivery. The major downfall is that you don’t know if a customer is a real customer. They could try to cash in on the bonus and then ask for a refund for their purchase.
All merchants do however; have the luxury of offering digital training products. It does take time at the beginning to set up, record, and organize. After that it can be used for future promotions. Examples of hypothetical and potential training products include Sell Well on E-bay, Video Marketing Basic, or 50 Tricks to Teach Your Dog. It all really depends on your niche. The goal is to create something that isn’t already given out for free on YouTube or accessible through Google. If that is the case then at lease package the course neatly and present it with clarity and enthusiasm.
If creating digital training (audio, video, eBook) is too technical and if an I-pad is out of the marketing budget, then there is a third option. That third option is your time, experience, knowledge, and coaching. Your expertise can be leveraged to bring extreme benefits to your clients. Offer coaching calls or Skype sessions. The duration, amount, and frequency of your calls depend completely on you and your customer. The topic has to stay within your niche and prepared talking points should be available to you just in case the call gets off track. If the bonus offer can bring value from numerous angles, then your prospects are surely to be enticed.